Are you looking for ways to grow your brand on Instagram? Good! You’ve come to the right place. This article explores the most powerful tips to grow your brand on the giant social media network in 2021.
"Instagram is huge these days, attracting over 1 billion active users every month. So huge that it is the second most used social media network after Facebook. Everybody and their pets (literally) are on Instagram. Everybody posts and talks about the posts they see on Instagram, and then they share them with their friends. So, in terms of marketing and engagement, the social media network brings a lot of opportunities for brands."
But, let’s be honest. Social media marketing can be challenging. From attracting followers to retaining, engaging them, and ultimately convert them into buyers is a long and complex process.
We have a few powerful tips that can help you grow your brand on Instagram and attract more followers. Keep reading below to find out more!
Get a business account.
Know your audience inside out.
Be consistent.
Manage ghost followers.
Sure, it makes perfect sense to buy Instagram followers to make sure that your page attracts more attention and looks legit to other Instagram users. However, make sure that you buy real followers that will help you get the exposure you wish for your brand to have.
Tell stories using the story feature.
Using the Story feature on Instagram is a must if you want to stay on people’s minds.
This feature is particularly useful for marketing because they are really engaging. Don’t believe us? Find out that data shows that 500+ million people use this feature daily. What’s more, one-third of the most-viewed stories on the social media app are those posted by brands.
What makes Insta Stories so great for your marketing strategy? The fact that they basically help you “skip the line” in your followers’ feeds and appear directly on top of their screen when they open the app. In other words, you don’t have to “fight” with other brands on whose post gets seen by followers because, in the Story feature, you’re sure that your followers will see your post.
Write compelling captions.
Instagram is a visual medium, so there’s no other way to get attention than to have photos and videos that look fantastic. However, besides having a visually appealing and fresh feed, you also need to make sure you don’t neglect your captions. Most of your brand’s voice is transmitted via your posts’ captions. So, it only makes sense to also pay attention to the words you are saying to your followers.
The social media app allows you to write captions as long as up to 2,200 characters. This should be enough for a quick storytelling strategy. However, keep in mind that only the two lines from your content will appear without Instagram users having to tap the “more” button. So, make sure you write the most critical information in those first two lines.
Also, don’t forget about call-to-actions! Include them everywhere, both in your captions and your visual posts or stories.
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